Episode 13: I Wish I Knew: How to Create Buzz – Chris Evans

Are you looking for ways to generate interest in your business, both from clients and other industry professionals? Are you unsure of how to convert that interest into bookings?

In Episode 13 of The Noobie Podcast, Chris Evans discusses how buzz (or brand awareness) can be created when starting, and ultimately growing, a photography business. Tune in as we chat about the importance of creating content that has a unique-to-you-angle, as well as being intentional about the value that you bring to the working relationships with other professionals.

You can subscribe to the Noobie podcast on the Apple Podcast app, follow on Spotify, join the YouTube subscriber list, or listen on your favorite podcast app!

Show Notes

Chris’ introduction (0:52)

Chris’ photography business background (1:16)

What is one concept that Chris wishes he would have known when starting his photography business? (2:47)

How does Chris define “buzz”? (3:34)

2 Ways to Create Buzz (Brand Awareness) For Your Business (4:43)
1. Create content that has a unique angle
2. Have an authentic desire to bring value to your relationship with other professionals

Was Chris shooting outside of contracted work to create specific content? (5:49)

How do you convert the buzz around brand awareness into bookings? (12:48)

Is there a way Chris makes the “ask” or do clients naturally book with him? (15:14)


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